Neuropreneur × Ava · Kami's office · Head Smart Group · near the Donaukanal, Vienna · one day
The Vienna shot list.
Built to fill exactly the gaps the archive can't cover — now anchored at Kami's office (Head Smart Group), ~13 min away along the Donaukanal. This shoot is b-roll + intro hooks + a coaching scene, batched to run in a single day. Check shots off as you capture them.
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Before you roll — the rules
- Vertical 9:16, 1080p min, 30fps
- Natural light wherever possible
- Eyeline into the lens for any to-camera moment
- 2–3 outfits across the day = different "days"
- Each shot 3–5 takes, vary the framing
- Wide → medium → close — get all three of every key shot
- Keep clips 10–20s, stable start + end
- Quiet, no-eye-contact b-roll is the scarce one — get lots
- Handheld + natural — tripod for business / scripted shots
- Dual-angle — camera + phone, same take, two angles
- iPhone is fine alongside the camera
- Widest lens 35mm — no wider
- Bring tripod + phone + outfits
- Film MORE — abundance = easier edit + more testing
1
Intro hooks — "Hi, I'm Mona…"
Wave hello in a doorway / window
Step into frame or catch the light at a window and wave — warm, immediate. Handheld, natural. The friendliest opener.
Holding a neuroscience book to camera
Book in hand, glance up, deliver the line. Ties the hook to the brain/neuro identity from frame one.
Mid-neurohack / tapping, then look up
Caught mid-technique (tapping / breath reset) and turning to camera. The recurring visual-identity element as an opener.
At the office desk, glancing up from work
Seated at Kami's office desk, look up mid-work and greet. Authority + workplace context.
Walking the Donaukanal — greet on the move
Walk-and-talk along the canal en route to the office. Energy + place. Handheld / freestyle.
Standing in the meeting room, different outfit
Fresh outfit for a distinct "day". Meeting-room / glass-wall backdrop reads as authority. 3–5 takes.
2
Coaching & office scene
1-on-1 coaching — real or staged
Mona across from a client (a colleague is fine as stand-in). Warm, engaged, leaning in. The core authority proof.
Workshop / group with colleagues
Mona leading a small group at the office — Kami and colleagues around the table. Reads as trusted expert in a room.
Whiteboard / glass-wall framework session
Drawing a neural-pathway framework for the group, gesturing to the board. Feeds the keynote format directly.
Over-the-shoulder + reaction cutaways
Behind Mona toward the client / group, plus close reactions (nods, note-taking). Editing glue for the testimonial cut.
3
Signature block
Brain model + neuroscience books on the desk
Warm minimal desk, soft window light, shallow depth. The single most on-brand asset you don't have.
Hand-drawing a neural / brain diagram in a notebook
Over-the-shoulder + close on the pen. Real ink echoes your handwriting font.
Drawing a framework on a glass wall / whiteboard
Neural-pathway map, connected nodes, arrows. Shot from behind + a medium of your hand. Only 2 clips exist in 4 years.
Sticky-note mind-map building up on a wall
Place notes one by one — reads as a timelapse-able "thinking" sequence.
Red-pen close-up annotating dense handwritten notes
Replicate the archive's best shot (IMG_8869) in your current look — a neuro framework on the page.
Writing at a dark desk against a floor-to-ceiling window
Replicate IMG_8515 — the most cinematic desk setup in the bank. Recreate against a Vienna window.
Keynote-prep rehearsal at home
Pacing with notes, mouthing lines — feeds the keynote-testimonial format.
Laptop work + reading with a pen in hand
Quiet, no-eye-contact. Refresh of the 2023 desk material in today's wardrobe.
4
Café block
The melange ritual — coffee + open notebook + pen
Still-life detail on marble, window light. Universally relatable connective tissue.
Journaling at a window seat
Shot from the side / behind — no eye contact, soft light. The scarce observational texture.
Laptop + coffee at the table
Hands around the cup — first sip
Walking in / entering the café
POV + a wide from inside. Transition material.
5
City block — the Donaukanal walk
Walking through Viennese architecture, from behind
Third-person, unaware of camera, no phone in hand. The "produced" feel the archive lacks.
Donaukanal walk at dusk
Modern remake of the strong 2023 night-canal mood shots. Reflections on the water.
Architecture look-ups + walking through columns / doorways
On-the-go beats — entering a building, stairs, checking notes
Purposeful movement, still no phone-to-face.
6
Movement & reset block
Run / stride past camera
Third-person, not a treadmill selfie. Only 2 clips of 2026 fitness exist.
Stretch / warm-up sequence
Morning-routine beats — water, light, journal
Quiet, calm. Feeds the day-in-the-life revival.
Pause on a bench, looking out over the water
Thinking / regulation — the calm she sells. A "breathing" beat.
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Next — the kits we build from here
Sound
Music kit
A signature "neuro-minimal" sound identity — music beds + a calm SFX palette — so every edit sounds like you, not stock.
Look
Signature b-roll & coloring kit
One consistent grade / LUT + b-roll treatment across all footage, old and new, so the whole library shares a single look.
Explain
Explainer graphic kit
Motion graphics that make the neuroscience visible — building on the motion kit + concept overlays — for teaching content.
Day-in-the-life spine: capture one timestamped beat per block — 7:00 wake/water · 8:00 desk · 10:00 café · 13:00 walk · 16:00 sport · 19:00 wind-down — so a full "day as a neuro-coach & founder" cuts itself.
Photos are separate: a ~2-hour block on its own, natural light (Lara's preference) — don't mix into the video blocks.
Music & licensing: genres = classical · afro / upbeat · piano. Trendy TikTok / IG songs are ruled out (GEMA in Germany; different rules in Switzerland) — unlicensed music is a real risk, so we score with original / properly-licensed music only.
B-roll from 2022: usable only as short cutaways (~2s max) — anything scripted is always filmed fresh.
Next steps after the shoot: review content → finalize brand kit → plan the onboarding workshop → define the ongoing content strategy.
Neuropreneur × Avlana · Vienna shot list · Kami's office (Head Smart Group), Donaukanal · revised from the 2026-08-10 shoot-planning call.
Photos are separate: a ~2-hour block on its own, natural light (Lara's preference) — don't mix into the video blocks.
Music & licensing: genres = classical · afro / upbeat · piano. Trendy TikTok / IG songs are ruled out (GEMA in Germany; different rules in Switzerland) — unlicensed music is a real risk, so we score with original / properly-licensed music only.
B-roll from 2022: usable only as short cutaways (~2s max) — anything scripted is always filmed fresh.
Next steps after the shoot: review content → finalize brand kit → plan the onboarding workshop → define the ongoing content strategy.
Neuropreneur × Avlana · Vienna shot list · Kami's office (Head Smart Group), Donaukanal · revised from the 2026-08-10 shoot-planning call.